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Marketing Strategy
Sales + 30%
/ $1.5 Million
Profit +$150,000 Step 1
A family
business with sales of $5 million with 10% net profit were justifiably proud
of their success. They could have
thought they were pretty good at “marketing” but instead realised
they had done a lot right, and their skills were in selling. They consulted us for
advice. A little bit of inexpensive
market research revealed they had only a small market share and simply making
the market more aware of their product, and how good it is, would yield quick
results. It did, they improved sales
by 30% almost overnight with basically the same overheads. They learned how to better
communicate with their distributors and how to get those distributors to work
with them to generate sales. Step 2At the time of writing this summary the potential for further sales and profit increase was even larger. Doubling sales with as good or better net profit could mean another $0.5 million profit - and all that for less than $15,000 spent on marketing.
Even a Lawyer needs Marketing From 0 to
100 in four easy lessons. A good business lawyer had
entered private practice and while he was getting some clients, not many were
the sort which would help build a sustainable practice. This current rate of finding new clients
would mean a long costly wait until the practice was generating a
satisfactory and consistent income. Four brief sessions with a
strategic marketer turned the business and prospects around. Business growth began
running above expectations and by being better able to describe his
particular skills, and put them in the context of benefits to the client, he
improved his level of referrals, and the quality of those referrals. Several weeks of 30+ billable hours were soon to follow. Work that out from what a lawyer charges and you’ll see it ain’t bad! Work it from what he has potentially saved his clients and it is even better. Marketing delivers profitable growth.
We deliver marketing that works.
The Leadership Principle
A Remarkable Turnaround Severe cash flow problems,
staff lay-offs, poor morale and high staff turnover are hardly the
ingredients of a success story. An automotive components
manufacturer ( turnover $20m / staffing 200) when faced with this situation
focused on people relationships to generate a remarkable turnaround. Within 18 months, the
company recorded a record profit year, markedly reduced staff losses, and had
most of it’s staff wanting to come to work. What brought about such a
remarkable change? Some of the key
elements for this group were; ·
The owners stopped blaming and started listening; ·
A complete layer of supervisory management was removed; ·
Groups of employees were structured, encouraged and forced by absence
of any alternative, to seek support and solutions from fellow employees. People started to know
things had changed when teams were solving their own problems and working to
help other teams solve theirs. More people taking responsibility
and sharing success.
The Leadership Principle
©
The Leadership Principle Pty Ltd (A.C.N. 083 217 921) phone: (03) 9798
4044 mobile: 0419 511 853 email: terry@leadershipprinciple.com.au
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